Havas Worldwide

Havas Worldwide is an ad agency that caught my eye while researching the wide array of different agencies that are available in today's society. One of the intriguing features of Havas Worldwide is that they "create meaningful connections between people and brands through creativity, media, and innovation." Havas Worldwide's technique on reaching out and making product-consumer connections is efficient, effective, and smart. Their technique is efficient and effective because they know that "advertising is no longer about ads. It's about brilliantly integrating creative ideas" through media. Havas Worldwide's technique is also smart because in today's society, media is the only way to get consumers to even look at what they are pitching. Havas Worldwide combines creative ideas and the media resulting in successful consumer-product connections. Some of Havas Worldwide successful work consists of: Durex, Lacoste, Disneyland Paris, Evian, Sauza Tequila, IKEA, Virgin Mobile, McDonald's, and my favorite Dos Equi's. Havas Worldwide "made Dos Equi's the #1 brand on Facebook across both beer and spirits 9now with 2 million+ fans) setting a category record." Now if that's not powerful, successful, and a creative ad agency, I'm not sure what is.