For this blog post I will analyze the Stella Artois print advertisement below and figure out who the target audience is by writing a narrative of their typical "day in the life":
I will do this by answering the following questions:
1. Gender split: Appeals towards males that drink beer and like women
2. Age: 21-35
3. Marital Status: Single
4. Job: Decent paying job, above minimum wage considering that this ad takes place in a tropical/beach location
5. Car: Decent to upscale car
6. Urban/Rural: Urban because of the Stella Artois can display
7. Grocery Store: Maybe shops at Trader Joe's, Whole Foods, Sprouts, or any super market chain
8. Favorite Clothing Brands: Express, Macy's, Banana Republic, J Crew
9. Favorite Music: Classic rock
10. Favorite Movies: Blow, American Gangster
11. TV Shows: Sports center
12. Alcoholic Drink: STELLA ARTOIS of course! Most likely beer or dark liquors
13. Non-Alcoholic Drink: Sparkling water, ginger ale, arnold palmers
14. Favorite Type of Eatery: Steakhouse
15. Fragrance: Chanel, Dolce & Gabbana,
16. Sporting Activity: Anything! Probably football, hockey, soccer, basketball, etc
17. Vacation Destination: Tropical
18. Dog or cat: Dog
19. Kid's Name: No kids yet but probably a Kyle, Chris, Marcus
20. Mac or PC: Mac
No comments:
Post a Comment