Signifier: Foot and nose
Signified: Smelly feet.
This ad tells me that if I buy this product then I won't have smelly feet. This ad also tells me that if I buy this product then other people won't have to smell the odor from my feet.
Click it or ticket/Save a life outdoor ad:
Signifier: Smashed car with the words "They buckled up and lived"
Signified: Even if you get in a car crash you're chances of living are higher if you buckle your seat belt.
Mountain Dew KickStart SuperBowl Ad:
Signifier: Three male young adult's hanging out drinking Mountain Dew KickStart. After drinking Mountain Dew KickStart the males start dancing along with everything else in the room.
Signified: Mountain Dew KickStart gives you energy
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