SuperBowl Commercials 2015

The Doritos commercials were my favorite commercials that aired during the 2015 SuperBowl. I especially liked the Doritos commercial with the father driving his car and his two kids are in the backseat asking for some of his Doritos. The father tells the kids he can't give them some of his Doritos because he can't reach the backseat of his car (which he clearly can.) As he is telling his kids this lie, a cop pulls up with their sirens on indicating that he needs to pull over. Both the kids look at each other and come up with the master plan of writing a note saying "HELP this is not our father" and holding it up to the window so that the cop sees it. Once the cop sees the kids note, the cop takes the father out of his car to arrest him, while the kids take their fathers Doritos and start snacking on them. While the kids are snacking on the Doritos, they call their mom and say "Mom, I think Dad is going to be a little late tonight." I thought this commercial was funny, cute, and effective. The brand story is communicated through this piece of storytelling by appealing to all genders and ages. This commercial told me that no matter what age or gender, everyone loves Doritos and will do whatever it takes to get their hands on a bag. It was crucial that this ad was played during the SuperBowl because 114.4 million viewers were watching. The 114.4 million viewers that were watching varied in age, gender, ethnicity, sexual orientation, etc making it critical that each ad focus on reaching the largest target audience possible. The Doritos ad did a great job at doing this throughout their series of different ad's in the SuperBowl. As far as the Doritos ad I discussed before, the creators did a great job at reaching fathers and children. It is also important for businesses to be a SuperBowl commercial because it shows other businesses how successful they are and what their competition is. It costs a great deal of money to have a 30 second ad in the SuperBowl. Therefore, the businesses that are able to be in the SuperBowl commercials shows everyone that they are one of the top businesses around.